Sunday 28 September 2008

Wednesdays’ h/w

Concept: By mixing the extremely rare Kopi Luwak bean freshly “expelled” from a rare Indonesian cat through its faces into coffee? One London entrepreneur has created an exotic new coffee brew in London that sells for 100$ a cup. Would Ripley believe this?

I suppose what it’s one of the most sort of coffee. In UK people prefer to drink tea it’s a traditional. May be it would be reasonable if this coffee will be selling in most expensive restaurants and price will be 200$ a cup. If he want to sell this product in the street markets it will inefficient. Or another way opens the expensive cafeterias. Or he can shock everybody and make a new concept: Sell this coffee minimum 1 kilogram and special equipment for make it to reach people plus serve the machine and for V.I.P client’s special workers who will coming to his house and make coffee. All this advices can improve his business but it will be difficult to sell a lot of product and improve that in UK. He can sell it in the USA, where people can spend a lot of money just to show how are they popular, image what come body following you in premiere and give you a couple of coffee. But honestly it can be problem with right organization, exploitation people (slavery). Obviously to make your business successful you must have just to features of character: 1. Charisma and another one it’s you should think not who another people, I don’t know how to explain that but you should use you left part of your brain!

Thursday h/w

Concept: In Their attempt to colonize the entire coffee- consuming world, Starbucks have now introduced their own branded hot coffee vending machines as a way to reach where their ever- growing branch of stores cannot.

When Starbucks invented it’s unique coffee machines, the company made a big step in development of it’s business. Special and unusual vending coffee machine made them unique compared to others coffee companies. Customers are very interested in trying something new, so this step was very important for the Starbucks company and made it leading company in the coffee market.

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